There are several myths prevalent in business world out of which the most common one is 'Old firms being less innovative in comparison to new ones'. However, if we will deeply analyze there is no base in this truth. With long market stay and industrial expertise by their side, old business units are advancing at fast pace and constantly innovating in terms of business practices, concepts and models. One old but experienced and innovative business unit that has cemented its position of being a reputed Supplier and Trader in the market is no other but S. B. Chavan & Brothers.